SCPS
BRAND ASSETS
The master logo has a horizontal format ideal for print and digital form factors. The colour version of the logo should be used against light/white backgrounds. Ideally, the negative version in white should be used against the primary brand colours. However, the negative logo can be used over darker backgrounds if required. (second logo ideal for most use cases). The SCPS logo must not be modified in any way. THIS IS S NEW PAGE UNDER CONSTRUCTION.
The secondary logo is a vertical variant type. This logo has been created for times where the organisation name is desired.The colour version of the logo should be used against light/white backgrounds. Ideally, the negative version in white should be used against the primary brand colours. However, the negative logo can be used over darker backgrounds if required. The SCPS logos must not be modified in any way.
Where us of colour is not possible, the mono black logos should only be used on light backgrounds. Never use this logo against dark backgrounds. The SCPS logos must not be modified in any way.
Logos without text are generally intended for internal use to setup various digital services as such social media icons and so forth. For all other use cases, master logos are recommended. The SCPS logos must not be modified in any way.
The logo should have a minimum area of space around it for aesthetics. The clear spaces ensure that headlines, text or other visual elements do not encroach on the logo. The minimum space is shown by the surrounding text. Where possible, keep the space around the logo greater than the minimum guidance shown.
Minimum sizes for the logos are shown below. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
For applications like Microsoft Powerpoint, Microsoft Word, Apple Keynote, and Apple Pages both SVG and PNG logo types can be used. However, it is recommended that SVG variants are chosen over PNG images. The variety of devices, screen sizes, and display resolutions makes quality scalability and responsiveness essential in providing your digital audience with an optimal experience. Some images may look fine at first glance, but as viewers start zooming in, they may begin to wonder if they need to grab their reading glasses to clear up the emerging blurriness. There are two major types of two-dimensional digital graphics used –raster and vector. Raster logos in the the form of the PNG logos are composed of a fixed set of tiny dots or pixels. SVGs are vector images which are composed of mathematical equations where lines and curves (or paths) make up graphic shapes. Although SVGs have been around a long time and offer several advantages, they are still an underutilized format in design.
RGB is a subtractive colour model that uses light to generate colour. RGB uses some combination of red, green and blue to form all of the colours within its spectrum. Since light is being used to generate colour in an RGB model, it provides for a more vibrant array of colours to choose from than its CMYK counterpart. This makes RGB logo downloads the ideal format for a digital display, like computers, laptops, televisions, and phones. RGB would not be the ideal colour model for print because many of the colours within the RGB space can only be generated with light. In print colours are generated with ink (cyan, magenta, yellow, black), hence the separate CYMK downloads various logo types. Do not use CMKY downloads for your presentations as these will turn out duller due to their inherent nature.
